Brand Values: Why We Choose Small, Local, and Women-Led, and Why It Matters
At Wren, every product on our shelves tells a story. Not just of scent or style or how it looks in soft morning light—but of who made it, how it was made, and why it exists at all.
From the beginning, we made a clear decision: to prioritize Canadian, women-owned, small-batch makers. Not because it was trendy. But because it was right.
Choosing the Underdog (And Loving It)
Let’s face it—small businesses are the underdogs. Especially in a world dominated by mega corporations and glossy ads with billion-dollar budgets. But here’s the thing:
Small businesses care in a way that big ones can’t.
They care about their ingredients. Their footprint. Their packaging. Their community. They care about you.
And when a woman builds something from the ground up—blending, pouring, packing orders at her kitchen table or in a small studio surrounded by plants and Post-it notes—you can feel the difference. There’s intention. There’s soul.
Community Isn’t Just a Buzzword
When you shop local and small, you’re doing more than buying a beautiful item. You’re:
Circulating dollars back into your own community
Supporting families, not shareholders
Creating real jobs and real opportunities
Helping keep creativity, diversity, and artistry alive
Sparking a ripple effect of good
Your purchase becomes a yes to someone’s dream. It says: I see you. I believe in what you’re building. Let’s grow this together.
And yes—it absolutely does make a difference.
Small Batch, Big Heart
There’s also something quietly radical about buying a bar of soap that was made by hand. Or a candle poured with a signature blend someone spent months perfecting. These products aren’t churned out by machines. They’re created with care. With ethics. With joy.
And often? They’re better. Cleaner ingredients. Smaller footprints. More thoughtful formulas. Because when you’re making 100 units instead of 100,000, you can afford to pay attention.
The Wren Way: Why We Prioritize Women-Owned & Canadian-Made
We intentionally seek out brands that align with our values—and that means women-led, Canadian brands that care about what they create.
We stock our shelves with names like:
Bath Poetry, made right here in Saskatchewan by Nicolle Nugent, who infuses each product with song lyrics and soul.
The Tofino Hobbyist, is an artisan brand that embodies the essence of Tofino's natural charm. Tamara offers a curated selection of handcrafted, small-batch products such as botanical soaps, eco-friendly haircare, and plant-powered body care items. Each product is thoughtfully made with sustainability in mind, allowing you to bring a piece of Tofino's serene coastal lifestyle into your home.
Three Ships, Flicker Candles, Isla Rae Jewelry, Ruby Reid Fine Fragrances—and so many more.
These aren’t just products. They’re conversations. They’re connections. And we’re endlessly proud to share them with you.
Every Choice Matters
You might think, “It’s just a lip balm” or “It’s just a candle.” But no. It’s a vote—for creativity, for community, for values that matter.
At Wren, we believe shopping can be both beautiful and meaningful. That supporting a small brand can spark real change. That intention is the most underrated luxury.
So next time you shop, pause. Flip the label. Ask the story. Choose the underdog. Because when you do?
You’re not just buying a product. You’re building a better world.
Want to explore the makers we love and support?
Visit us at wreninspiredlife.com or stop by in person—we’d love to tell you the story behind every jar, bar, and bottle.